Cassandra Y. Wilson | Founder & CEO of Gud Treble

Gud Treble was founded by Cassandra Y. Wilson, a proud 22-year United States Air Force veteran with a vision to transform life’s challenges into opportunities for unity and growth. Built on resilience, service, and purpose, Gud Treble is more than a brand — it’s a movement.

 

Inspired by the spirit of John Lewis’ call to make “good trouble,” Gud Treble offers its own powerful twist: celebrating life by turning negatives into positives. Designed for all ages — from 0 to 100+ — Gud Treble embodies good conversation, good company, good food, good drinks, uplifting libations, and meaningful social connection. Our mission is simple yet powerful: Unity in the Community.

 

We believe strong communities are built on Faith, Fairness, Friendships, and Kindness. Through experiences, products, and intentional gatherings, Gud Treble creates spaces where people feel connected, valued, and inspired.

 

At Gud Treble, we don’t just build brands — we build bridges.